Television Advertisement

Television has been around for a number of decades and is something that is viewed by millions of people. Its ability to reach maximum target audience is what makes it an attractive option for advertising for brands in today’s era.

In the past, television advertisement was based on the gut-feeling of advertisers. However, with the advent of digital video technology recently, it has become possible for brands to make informed advertising decisions on the basis of available data regarding popular programmes, niche TV channels and timing slots. This practice of using data to publish advertisements on the television helps derive maximum return on investment.

You could either go ahead with a 15 sec or 20 second or 60 second video advertisement on primetime or run a small ad appearing on the top/bottom corner of the screen. Please note that repeating the ad twice or thrice is advisable for leaving maximum impact of your brand on the viewers.

Abhivyakti Communications is an expert in media planning and media designing. Based on the analysis of available data, our advertising experts figure out the best programmes/timings for the appearance of your TV commercials, and consequently, enable your brand to maximize its reach as well as ROI.

Radio Advertising

If you are a local business that wants to target the local audience, radio advertising could bring your business fantastic results and great deal of ROI.

Radio’s capability to reach the target audience, which is often underestimated, must not be played down in significance by brands, and they should make the best use of this means of advertising for enhancing the overall brand reach.

Radio advertising with nice jingles, good music and an effective message with solid call-to-action, when appropriately produced and executed, could help your business tap into a market that could be a great source of revenue.

This form of advertising is very much affordable and provides your business with the ability to choose from a range of demographics, such as youth, kids, women, men, families and working professionals, for the purpose of selective targeting.

At Abhivyakti Communications, we have the advertising experts that would help your business produce engaging radio ads that would help achieve the predetermined goals eventually.